Artist Blog

Every week an artist whose single image was published by Der Greif is given a platform in which to blog about contemporary photography.


Jul 10, 2016 - Younès Klouche

Coca-Cola is present all around the world. Its imperialistic ambitions called by the will to grow have crossed all the geographical frontiers and laid a hand on the global market. The only dimension left to conquer is Time. Nowadays, we cannot be satisfied to spend our money only when we specifically decided to go shopping. We buy material or immaterial goods all day long. A train ticket is then more expensive because it goes with a big load of text messages, a few megabytes of downloaded content and a gourmet menu carefully wrapped in multiple layers of plastic and signed by some prestigious chef. In this paradigm, the seats of a ferry boat are no longer designed for travelers, but for the customers of an onboard cafeteria. If you fill up your tank at a gas station you will be offered a fair-trade smoothie in a plastic bottle in thanks for the 1000th liter of fuel you bought. And in Zurich, you can find a luxury carwash through which goes german sedans from local managers. And in the same building, there is a lounge bar decorated by international standards: Heavy black leather couches, zen sculptures, Swarovski’s chandeliers. There is no time to spare! Every moments of yours is taken care of. You will never be too far away from a cocktail and always in the comforting zone of an operating wifi network. This kind of environment is getting more and more common and is the new playgrounds for photographers. –Younès Klouche